Welcome to a national public health awareness campaign designed to reduce chemical fragrance use in the interest of our health and to protect the NHS. 

Every breath we take impacts our health and life expectancy. We must protect the right to clean air without harmful pollutants. ​

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Manufactuers of fragranced products will not stop developing and selling products unless we stop buying them. We hope this campaign provides you with the information you require to live a fragrance-free, healthier, and longer-life.   

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THE FACTS

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Health facts  

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• 1 in 3 adults report health effects from fragranced products including breathing problems, migraines, skin reaction, brain fog and nausea (34%)

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• 3 in 5 asthmatics are affected by fragranced products (57%) 

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• A mother’s exposure to fragranced cleaning products doubles the likelihood of her child having a persistent wheeze. 

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• More than 1 in 100 people are autistic - fragranced environments cause sensory overload and impact learning ability. 

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• Many synthetic fragrances contain known carcinogens (cancer-causing), and many generate cancer-causing chemicals when they react with the air.